How to create insane customer loyalty

Sat, 13 Jun 2009 00:58:00-0700

I have been a beer aficionado, home brewer, etc for many years. My favorite beer in the whole wide world is Baltika No. 9. It is a very rich, robust, complex and decidedly strong European Lager. I like beer you have to chew before swallowing ;o). It is imported from Russia and the local shop that I get it from has had a difficult time getting a hold of it over the last year or so. So when ever I stop by, I always ask "Did my Baltika No. 9 come in yet?". So I stopped in yesterday and this is what I saw. I have been self employed for 13 years and the very existence of my pay check has often depended on my customers being happy... So this really struck me. With a very small, but genuine, personalized, and most importantly, public gesture they have pretty much insured that I will be a customer for life. G- OUT

Cozmo's Dev Blog - Good Business

How to create insane customer loyalty